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About Me

I'mJessica MicallefDigital Marketing Mentora Content Creatora UX Designer

I’m a Freelance UX Designer and Media Content Creator based in Sydney, Australia. With 20 years of experience in digital marketing, I specialise in two primary areas: social media content creation and UX design.

 

My passion lies in creating visually stunning and engaging video content, directing and styling shoots, and ensuring fast turnaround times. I love bringing stories to life through videos that resonate deeply with audiences.

 

My previous roles have seen me develop a strong background in digital marketing and human-centred design thinking. This experience has equipped me not only with exceptional content creation skills but also with strategic insight into research, strategy, and execution to enhance user experiences (UX) and drive engagement.

 

I create a wide range of content, including written, audio, and video formats, always with a storytelling approach. My work has consistently driven significant increases in leads, online sales, and customer engagement across various industries. If you’re looking for innovative design thinking and captivating social media content, let’s connect.

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    Years Experience

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    Projects Comleted

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    Satisfaction Guarantee

Skills

Adobe Photoshop
100%
Adobe Premier Pro
100%
CapCut
100%
Canva
100%
WordPress, Shopify, Squarespace
100%
AI Tools & Automation
100%

What I Can Do

  • Website Development

  • User Experience Design

  • Content Marketing

  • Social Media Marketing

  • Mobile Content Creation

  • UGC & Brand Videography

Testimonials

I want to shout out to Jessica Micallef and say THANK YOU!! I recently met her when I signed up to one of her content workshops. During the workshop we got chatting and I knew she was the woman to help me create b-roll clips for my reels. I struggle with video confidence but I know it has to be done. We spent a few hours in her lovely home, creating content and short clips. Clips of me, my products and general b-roll footage. Jessica helped me come out of my (petrified!) shell and get confident and comfortable in front of the camera. If, like me, you know you need to create content but it petrifies you, I highly recommend her.

Anne Mitchell

Seven Island Skincare

You’re amazing Jessica! I'm sending you more Bunsters, I'd like to work with you again !

Andrew Bunster

Bunsters

I love both videos! Thank you so much. I’d love to use them in ads. would you mind if I trim them and or add some captions? I am also keen to work with you in the future. Thanks again.

Fiona Raphael

Produce Pod