Hi there!
I'mJessica MicallefA UGC CreatorA Social Media CreatorA Content Creator
I’M
Jessica
MicallefA UGC
CreatorA Social Media
CreatorA Content
Creator
Scroll-stopping social media content for brands.
I’m a Sydney-based UGC and social media content creator with 20 years in digital marketing. I create and manage social content that grabs attention, tells your story and drives engagement: photos, Reels, stories, UGC and brand videos, all shot in 4K with professional audio.
I can take it all off your plate, from strategy and content planning to shooting, editing, scheduling and publishing. Just need the footage? Book a content day and I’ll shoot it for you.
Have a podcast or video series? I’ll build a social media strategy around it and repurpose every episode into Reels, short clips and posts that keep your audience growing between releases.
Social content that stops the scroll
From photos, Reels and stories to UGC, interviews, event coverage and cinematic brand stories, I create and manage platform-first social content for brands across a range of industries.
Luxury Jewellery
15+ years working with leading Sydney jewellers. Content that showcases craftsmanship, builds trust and drives sales.
- Jewellery and product showcases
- Founder and jeweller interviews
- Behind-the-scenes craftsmanship
- Collection launches, Reels and stories
- Product photography
Skincare & Beauty
Natural, engaging content that educates your audience and inspires action.
- Product showcases and cinematography
- Routines and tutorials
- UGC-style videos
- Founder and expert-led content
- Product and lifestyle photography
Food & Beverage
Content that makes people want to taste it, experience it and be part of it.
- Cinematic food and drink content
- Venue and dining experiences
- Chef and founder interviews
- Events, activations and menu launches
- Food and venue photography
Homes & Lifestyle
The finished result, plus the people, process and story behind it.
- Home and display home showcases
- Renovation before-and-afters
- Home tours and walkthroughs
- Builder and homeowner stories
- Property and lifestyle photography
Services Built for Busy Brands
Everything you need to show up on social, from one creator.
Social Media Management
Strategy, content planning, captions, scheduling and publishing, so your feed stays consistent without you lifting a finger.
UGC & Reels
Authentic short-form video that feels native to Instagram and TikTok and stops the scroll.
Podcast-Style Founder Content
Sit-down interviews and conversations with founders and experts, filmed with professional audio and cut into clips for social.
Event Coverage
Launches, activations and in-store events captured as highlight reels, photos and stories that keep the buzz going.
Product & Brand Photography
Styled product, lifestyle and behind-the-scenes photos for your feed, ads and website.
Content Days
Half-day or full-day shoots with scripting, styling and directing, plus drone footage where available.
Choose a monthly content and management package so your feed never runs dry, or book a content day and I’ll shoot it for you.